BMW Group announced today it will be the Official Mobility Partner of the United States Olympic Committee (USOC) from now through 2016. BMW Group will also be the Official Mobility Partner of four National Governing Bodies (NGBs): USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field.  Read more.

BMW has handed out a memo to its North American dealers outlining changes for the upcoming model year which begins in September. Read more.

Celebrate the BMW M3 with the 2011 Frozen Gray M3 Coupe. While every BMW can be considered “one of a kind”, some bring exclusivity to unparalleled new heights. Like the new 2011 Frozen Gray M3 Coupe, one of BMW’s most special, special editions to date. Read more.

The BMW Group is once again breaking new ground with the Megacity Vehicle (MCV), due to come onto the market in 2013: “The Megacity Vehicle is a revolutionary automobile. It will be the world's first volume-produced vehicle with a passenger cell made from carbon. Read more.

Inside white and blue. Bordered in black. On it the letters BMW. For more than 90 years this is the icon symbol for sheer driving pleasure. But how was this logo developed?  Read more.

You can get more from your ultimate sound system for your ultimate driving machine, with BMW Bluetooth kits. A BMW bluetooth adapter enables you to get more from your sound system than you dreamed possible. Read more.

Bimmerfest is billed as the celebration of being a BMW enthusiast – but to most it is simply the world's largest BMW event held in North America. The 2010 show, its 11th annual event, was held at the Rose Bowl in Pasadena this weekend.  Read more.

Picture this: You're out on the road, driving in mixed traffic with your choice of drivers to follow. One is a gray-haired senior puttering along in the right lane and the other is a fresh-faced teenager moving briskly in the left lane.Statistically speaking, which driver is safer to follow? The older driver with the slower reflexes, poorer vision, and cautious driving style, or the younger driver with faster reactions, better eyesight, and driving with the flow of traffic? Read more.

BMW has long hailed itself as building “the ultimate driving machine,” and never was that more true than when the company thoroughly dominated the Mille Miglia 70 years ago. Read more.

BMW will rely more on a raft of new models than a material improvement in luxury car markets to boost sales in 2010, the world’s biggest luxury carmaker said. BMW expects its new 5-series, X1 compact SUV and the new offroad Mini Countryman will drive a sales increase in Germany, Brazil, China, India and the United States.  Read more.